Electronic Arts Gives Unity?s Game Development Platform A Big Wet Kiss

If you're a startup that's building a game development platform, you can't get a much bigger endorsement than the one Unity is getting today from Electronic Arts, the multi-billion dollar developer of the Madden series, Harry Potter games, and more. Today, the companies are announcing that EA has signed a multi-year enterprise deal with Unity: EA will be using Unity's platform across multiple franchises, and all of EA's developers will have access to the "entire range of Unity products from web and mobile to consoles and beyond". The timing is also good: Unity is launching its 3.0 upgrade next week.

The EA partnership for Unity is big in and of itself, but check out this quote from EA VP Chief Creative Director Richard Hilleman:

Verizon FiOS Pandora Canon EOS 40D LG Electronics L196WTY-BF TiVo HD