How We Doing on that Whole Sustainability Problem? Not too Well

The best entrepreneurs build things out of their own experience. Maybe that?s why Silicon Valley hasn't dominated clean tech the way it dominated IT and the Web. We?re aware of the energy crisis, but it doesn?t really affect us enough to do much about it. Look at how companies run things in their own houses: A study showed that while nearly 80% of executives believe that sustainability is a business benefit in the long term, only 30% require their businesses run in a sustainable way.

Are we waiting on magic fairies to take care of this? Or maybe just entrepreneurs in the emerging world who see and struggle with the problem everyday. Usually being close to a globally threatening problem is bad, but sometimes it can be an advantage. To wit, more than 40% of investments in renewable energy took place in emerging markets in 2009-- most likely because those are the countries that can't continue to put the problems off.

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