Personalization is not Automated

Direct responses via email, Facebook and Twitter are getting more and more sophisticated, allowing people to substitute strings in their messaging. Software applications make the mistake of calling this personalization. This is not personalization. This is customization, not personalization… and it must be done carefully. If it’s not, it can be deemed as insincere. If [...]Corporate Blogging for Dummies is now available on Amazon and in book stores. Check out our new site, Corporate Blogging Tips, to find out what events that we'll be speaking at. Got an event? Let us know that as well - we're looking forward to going on tour later this year.Don't forget to follow @corpblogging on Twitter or become a Fan on Facebook!

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