Thursday, September 23, 2010

Why Facebook Is (Probably) Turning To Android To Make Mobile Even More Social

Earlier today we published the full transcript of an engrossing, detailed interview we had with Facebook CEO Mark Zuckerberg that focused primarily on the social network's mobile plans. During our conversation, he talked about how Facebook would ideally like to make your entire phone social:�enter your login information once, and your apps should know about your interests and who your friends are. Compelling as that may sound (assuming you aren't concerned about any potential privacy issues), there's still a big roadblock to seeing it come to fruition: Facebook would need to have deep access to the phone's OS to make this happen.

That isn't going to happen any time soon on the iPhone, which, as Zuckerberg says, is "hard to penetrate" ? without Apple's cooperation, Facebook won't be able to do an especially robust integration:
Mark Zuckerberg: For platforms that are really important, but are hard to penetrate, like iPhone, we?ll just do as much as we can. For Android, we can customize it a bit more.

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