Google Changes Its Rank Algorithm In Response To DecorMyEyes Story

Over Thanksgiving weekend a New York Times story, "A Bully Finds a Pulpit on the Web" clued a lot of people in to some of the drawbacks of Google, namely that negative attention online and complaint links from customer service sites like Get Satisfaction can actually be a benefit to business as in the problematic case of online retailer DecorMyEyes.

The Times piece followed DecorMyEyes customer�Clarabelle Rodriguez as she suffered online and offline harassment from DecorMyEyes founder�Vitaly Borker, all in the name of improving his Google Search rankings. While I saw that DecorMyEyes had dropped in the Google rankings for eyewear related searches like "La Font" directly after the post went out, it was only a matter of time before Google did something official.

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