Monday, December 6, 2010

Loopt 4.0: Redesigned, Facebook-Heavy, And Location-Based Texting

Much has already been written about how Loopt was perhaps a bit too early to the location game for their own good. But that doesn't mean they're not out there still trying new things to keep their over 4 million users and entice new ones to join. The latest such effort is Loopt 4.0, their latest mobile app.

The first thing you'll notice about Loopt 4.0 is that it has been entirely redesigned. More importantly, the app has been�significantly�simplified, to clean up the user experience. On the main screen you can now quickly jump to five areas: Me, Settings, Places, Friends, and Map. The last three are the most important because that's where you will check-in and see where your friends are.

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