Thursday, February 10, 2011

Nearing A Million Users, Gowalla Moves Forward On The ?Social Atlas? Path

A few weeks ago, we noted that with a few subtle changes being made to their service, it seemed as if Gowalla was starting to connect the dots on travel. That is to say, it seems like they're starting to use all the of location information they have in ways beyond simply sharing where your friends are at any given time. Some changes being made today further connect those dots.

Gowalla has just rolled out a batch of updates to their website today that enhance usability when it comes to finding interesting things about a city. Venue (called "spots") activity, people view, and photos are all now easier to see. The mapping feature is improved. And it's easier to share and bookmark spots. But the biggest additions come by way of the Highlights feature.

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