Smartphones with built-in cameras have sparked a wave of hot startups focused on photos, including Path, picplz, and Instagram. But Bubbli, a new startup that's currently in stealth, has some plans that sound even more ambitious: it wants to use camera phones to create a new kind of photograph. The startup has just closed around $2 million in funding in a round led by August Capital, and it plans to soft launch at TED in the beginning of March (they'll be presenting on stage).
So what exactly does Bubbli mean when they say they want to reinvent photos? You've got me ?�the startup says it wants to "bring the real world to the flat web", by capturing places instead of just a rectangular image. It sounds like it could be a sort of panoramic photo, possibly with an augmented reality layer on top, but at this point the company isn't talking.
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